For many business, inventory control has risen on the priority list. This has been the case because of the growing use of technology systems that's intended to change the customer experience. Online shopping through computers and mobile devices, make it possible for consumers to browse products and conduct purchases from anywhere, adding pressure on the need to update inventory levels.

A recent article from Experian Data Quality examined the new ways that organizations are looking to answer this challenge. It makes the case that the same technology that is adding to the problems could be used to fix it.

This is where the use of an inventory management system comes into play. The right tools can be crucial for organizations to keep track of their warehouses and watch product inventories. This allows the decision makers to not only know what is on hand at any given time, but also anticipate shortages and surpluses. With this information, sales and marketing can create better strategies and improve the customer experience.

"The key is to keep operations running smoothly so that all customers, both the in-person and virtual ones, have access to the goods they demand," the article reads. "Keeping data on inventory and sales can help keep shopping on both fronts chugging along."

This isn't just important for retailers, but any business that is required to keep an eye on its inventory. Manufacturing companies, for example, need to make sure that all parts are accurately accounted for. Failure to do this can cause any project to go off the rails.