We have all seen those advertisements for various states that are produced as a way to increase tourism. However, Indiana has taken a slightly different approach in its push to increase interest in the state.

According to an article from Inside Indiana Business, Governor Mike Pence has taken out a full page ad in this weekend's Sunday New York Times. It is a direct attempt to get business to move from the Tri-state area and place roots in Indiana. Just look at the slogan, "New York: if you can make it there, you can make a lot more of it here."

"Business leaders looking to chart their course in pursuit of the American dream will always find a home here in Indiana," said Pence. "With one of the fastest growing economies in the nation, the Hoosier heartland is ripe territory for businesses of all backgrounds and industries. Indiana provides a stable business environment, with its triple-A credit ranking, balanced budgets and the recent passage of the largest tax cut in our history."

He continues to cite the high tax rates and cost of living in New York that make the possibility of doing business in the city restrictive. The goal in Indiana is to empower business growth by working with companies to nurture success. On top of that is all comes with "Midwestern values and Hoosier hospitality."

Aside from the ad, the state has also purchased six billboards in high traffic locations around MetLife Stadium, the home of next weekend's Super Bowl. 

So far the website has been visited over 110,000 times and the digital advertisements have been seen 34 million times. The state has also been able to move up the Best/Worse States For Business list — 11 spots in three years. With more businesses moving into the area, this is an opportunity for business management software solution providers to help new businesses get off on the right foot.