The state of Indiana is putting its boots to the ground when it comes to drumming up desire to visit the state. Last month, this blog covered the plan by Governor Mike Pence to create billboards around New York and New Jersey during the Super Bowl to attract businesses and tourists from the state to journey down to Indiana and possibly settle there.

Today, the Indiana Office of Tourism Development (IOTD) announced a new brand that embodies the state's well-earned reputation for hospitality and authentic experiences with the new slogan "Honest to Goodness Indiana."

According to the Indianapolis Recorder, tourism is a major component to Indiana's economy. The excluding government, travel, tourism and hospitality industry is the sixth largest industry in the state. On top of that, it is directly responsible for nearly 140,000 jobs and $10 billion in revenue to Indiana businesses.

IOTD executive director Mark Newman spoke with the news source and said this will be a new era for Indiana's travel, tourism and hospitality industry.

"Today's launch is the culmination of nearly a year's worth of research and creative development and many of our industry partners contributed to the development of Indiana's new brand," Newman said. "Honest to Goodness Indiana is reflective of the entire state and for the first time in many years, our consumer brand incorporates all regions of Indiana."

This means businesses in the state could soon be experiencing an increase in customers. With the use of inventory management software, any organization can start taking steps toward improving overall operations.