In this era of information accessibility, retail customers are more informed than ever. Customers constantly strive to find sources that enable them to make more prudent economic decisions. As such, business management software that analyzes these channels is a vital resource for retailers. Understanding how customers articulate their decisions is the ultimate goal of enterprise resource planning data analytics. Analyzing big data enables retail vendors to better understand what a customer desires from their buying experience. In order to effectively analyze consumer trends and influence decision making in the market place, retailers must collect and analyze a vast array of data.

Gaining an understanding of big data in retail allows retailers to have an increased influence in the decisions that consumers ultimately arrive at. Using software for business management like enterprise resource planning allows retail organizations to collect and analyze big data to better understand the consumer consciousness that affects their marketplace.

The role that retail ERP software has in facets of retail such as stock and supply management highlights the importance of having a means of analyzing big data in retail. By understanding consumer trends, retailers are able to manage their stock in order to facilitate the projected consumption data analytics enable them to foresee. Optimizing the efficiency of stock and supply management is essential for cost reduction and profit maximization. Retail ERP is a valuable asset as a software business solution that aids in increasing efficiency.

The complexity that is inherent with analyzing big data makes having a resource to efficiently analyze customer data in retail vital. By properly using enterprise resource planning in the retail industry, businesses are better able to gain an understanding of this complex information. This is the first step toward being able to influence consumer trends that ultimately affect the core of any retailer's business management.